We began by filming key interviews of participants in the programme. It was important we showed the culture and identity of Innocent Drinks, so we made sure to film in locations that were fitting with the brand aesthetic while allowing the interviewees to showcase their unique experiences in a comfortable and welcoming environment. We filmed behind the scenes footage of our interviews to make for a more relaxed and light-hearted viewing experience, after all, the goal was to promote the positive aspects of the programme to future participants. Of course we added in some bloopers as our secret sauce.

To add to the informative nature of the video, we decided it would be a great opportunity to film extensive B- Roll footage of Fruit Towers. This helped add character and identity to the piece. We focused on the employees and their working environment, along with areas of Fruit Towers that highlighted their brand identity in the best way possible. We used wide angle lenses and often opted for shallower depths of fields to convey a more professional, high-end character to the finished product.

The final film was an informative and entertaining piece that everyone at Innocent Drinks, T Three and Option Films were proud to be a part of.